After a prolonged period of rising dairy prices, consumers across the country have finally received some relief. Renowned dairy brand Amul has announced a reduction in the prices of its milk products. This decision is expected to benefit households and encourage greater milk consumption. Let us understand the details of this price revision and its impact on the market.
Consistent Price Hike Reversed
For the past few years, the price of milk had been consistently increasing due to inflation and rising production costs. However, Amul has now decided to lower the prices of select milk variants across India. This move has brought cheer to consumers who have been grappling with high daily expenses.
Amul Reduces Prices of Popular Milk Variants
The reduction in price applies to Amul Gold, Amul Taaza, and Amul T Special milk. According to the latest update, the price of 1 liter packs of these milk products has been reduced by ₹1 per liter. This price cut is expected to prompt other milk suppliers to follow suit and lower their rates as well.
Jayen Mehta, the Managing Director of Amul, confirmed this price adjustment. He clarified that the price reduction is applicable exclusively to 1-liter milk packs. The prices of smaller packs, such as 500 ml, will remain unchanged. Mehta emphasized that this decision aims to offer some relief to consumers and promote milk consumption, with no other underlying reason.
New Amul Milk Price List
Following the price cut, the new rates for Amul milk products are as follows:
- Amul Gold (1 liter): Reduced from ₹66 to ₹65
- Amul Taaza (1 liter): Reduced from ₹62 to ₹61
- Amul T Special (1 liter): Reduced from ₹54 to ₹53
These revised prices have been welcomed by consumers who rely on Amul milk for their daily needs.
Price Hike in June 2024
It is worth noting that Amul had previously raised milk prices in June 2024. At that time, the price of Amul Gold had increased by ₹2 per liter. The cost of Amul Taaza and other variants had also gone up. Specifically:
- Amul Gold (500 ml): Increased from ₹32 to ₹33
- Amul Gold (1 liter): Increased from ₹64 to ₹66
- Amul Taaza (500 ml): Increased from ₹26 to ₹27
- Amul Shakti (500 ml): Increased from ₹29 to ₹30
Impact on Other Dairy Brands
With Amul reducing its milk prices, other dairy brands may face pressure to lower their prices as well to stay competitive. Consumers can expect a potential ripple effect across the dairy market, making milk more affordable overall.
Conclusion
The price reduction by Amul is a welcome move for households across India. It not only provides financial relief but also encourages the consumption of milk, which is an essential part of a nutritious diet. Consumers can now enjoy their daily dose of milk at a slightly lower cost, thanks to this price adjustment by Amul.