Reliance Jio has quietly withdrawn its popular ₹249 prepaid recharge plan, leaving many budget-conscious users disappointed. The plan, which was one of Jio’s most affordable options, offered 28 days validity, 1GB daily data, unlimited calling, 100 SMS per day, and a complimentary JioCinema subscription—which has now been removed.
This move impacts customers who relied on the ₹249 plan for an all-in-one budget-friendly package covering data, voice calls, and SMS. While Jio continues to bundle services like JioTV and JioCloud in select other plans, the exit of this widely used pack has been seen as a setback for users seeking value for money.
Benefits That ₹249 Plan Offered
Under the discontinued plan, subscribers enjoyed:
-
1GB data per day for 28 days
-
Unlimited voice calls across networks
-
100 SMS per day
-
Free access to JioCinema
Its removal marks the end of one of Jio’s most cost-effective recharge options. Analysts believe the decision is linked to Jio’s strategy of increasing Average Revenue Per User (ARPU), aligning with industry trends, TRAI guidelines, and changing dynamics in OTT service bundling.
What Are the Alternatives Now?
For users searching under-₹250 options, Jio still offers a ₹239 plan that provides:
-
1.5GB data per day (total 33GB)
-
Unlimited calling
-
100 SMS per day
-
22 days validity
This alternative may appeal to users needing higher data, though the shorter validity period means slightly higher spending over time.
With the removal of the ₹249 pack, Reliance Jio appears to be reshaping its prepaid portfolio to balance profitability with user demand, while gradually limiting free OTT offerings.